Every app we build, builds a better you.
NativeMinds is an AI-native product studio. We build subscription-first digital products from the ground up, and scale them globally.
We build and launch our own AI products each one sharpening the systems behind the next.
How we got here
We started with kitUP in 2018, when subscription products were still a new concept in Türkiye. We built it, and turned it into a global product.
Along the way, we built the playbooks no one handed us, and learned what it really takes to find the right product and grow it to millions.
NativeMinds is the result of that experience and continuous evolution. Not a pivot. Not a rebrand. The inevitable next step.
The people behind it
A remote-first team across product, marketing, data, development, and operations united by one obsession: building products people keep coming back to.
Our products
kitUP.
Read smarter, every day. A personalized reading subscription app that grew through one of the most turbulent periods in consumer tech. Built in Türkiye, used across the world.
Since 2018